Just as crystal is a metaphor for renewal, transformation and the ephemeral nature of geometrical form, color, and sound, Swarovski has sought to embody that symbolism in the Crystal Worlds. ''This place is like a fairy tale come true. People suddenly experience what they previously knew only in their dreams'', says Viennese Multimedia Artist André Heller, creator of the Swarovski Crystal Worlds. The magic word was crystal. A raw material, which even the most ancient cultures ascribed beneficial, valuable, indeed miraculous properties. This fascinating material transformed the world of fashion and beauty into a seductively sparkling universe. It inspired the human race and enriched both art and culture. Today crystal has become part of the connection between people. A ray of joy, which we would like to share with you.